This unit aims to provide you with both a theoretical understanding of strategy and its practical implementation in order to boost your confidence and critical thinking skills. You will learn how to strategically analyse a challenge in order to make smart business decisions based on a desired outcome.
This unit covers:
- Strategic thinking
- Competitive strategy
- Analysing the internal and external environment
- Developing and evaluating strategic options
- Managing systems and processes
- Managing resources and capabilities
- Managing organisational structure and culture
- Change management
On completion of this unit, you should be able to:
› Identify and discuss the important business challenges which will face managers in the future
› Interpret these challenges in terms of explicit business objectives in the context of the strategic management process
› Critically analyse how well the organisation is currently placed to deal with these challenges and what performance gaps exist
› Identify what skills and resources will be needed to fill performance gaps in achievement of strategic goals
› Evaluate monitoring and control processes to measure the progress of the strategy as it is implemented
› Develop, articulate and present organisational competitive business strategy
› Demonstrate a high order of skill in analysis, critical thinking and communication
› Demonstrate creativity and flexibility in the application
of knowledge and skills to new situations, to resolve problems and to think rigorously and independently